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Looking Back At The Red Dot Design Awards

About Red Dot

Many experienced designers today still regard the “Red Dot Design Award” as a great achievement to their own design career and many strive to make use of the award as their “invitation” to a bigger stage in the design industry.

Red Dot stands for belonging to the best in design and business. Their international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

The Red Dot has been around for more than 60 years now. The association was originally established on 30 July 1954, named “Verein Industrieform”, founded by the head of Krupp’s Public Relations and Advertising department, Professor Dr. Carl Hundhausen. It wasn’t until around 2002, Peter Zec (founder of Red Dot) reamed the name of distinction from the German “Roter Punkt” to the English “Red Dot”. Soon after, the newly designed logo created by Peter Schmidt was launched in its current form.

In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept. Each competition is organized once every year and The Red Dot jury comprises some 50 international experts.

Past Red Dot Award Winners

Gift Look (2019)

Designed by Takematsu Daisuke, Takematsu Haruka

Company: Design Center, Appliances Company, Panasonic Corporation


Gift Look is made from recycled plastics, which allows the packaging to be reused many more times than a typical shipping box. With that in mind, Gift Look can easily adapt to various product shapes. The reusable ethos is even reflected in the packaging label, which is made from electronic paper. This allows the label to be reused over and over again, and also helps in protecting the recipient’s and sender’s personal information.

With sustainable packagings being the trend in the recent years of the packaging industry, designers must figure out ways to adapt to the current design environment.

OROT (2020)

Designed by Ji Seungyeon


OROT seeks to address these issues with single-serving packages of fermented sauces. Its design references the cracks produced during fermentation. Each shape represents different fermented products and the lines indicate the fermentation time. The resulting pattern tells a story of the entire fermentation process.

In addition, OROT is made of recyclable paper.

Cubessence (2019)

Designed by Luo Haozhen

Studio: Beijing Heziguai Creative Design Co., Ltd.


Cubessence is a stackable liquid soap designed for high-end consumers. It appears in a short cube form, which has a clear slanted base as the unique selling point of the packaging. Not only does it save space with its stacking feature on the shelf, the slanted base also allows the liquid to collect within the deeper end of the inner volume, making it easy to pump out product even when it is finishing.

Poppu Go Chess (2021)

Designed by Cheng Ka Wing Kavieng, Wei Ruo, Mak Ming Huen, Wong Cheuk Laam

Poppu is a portable, tactile Go game set on paper inspired by the art of Kirigami paper-cutting.

If you would like to learn more about the Red Dot Award and how you can apply for the 2022 competition (OPEN FOR EVERYONE), visit HERE to register!

Good Luck!

*All images are sourced from

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