Sunday, April 5, 2015

67th Annual TAGA Conference at Albuquerque, New Mexico

On March 21, 2015, the RyeTAGA team was excited to be travelling to Albuquerque, New Mexico to attend TAGA’s 67th Annual Technical Conference. With beautiful creative direction from Creative Director Harleen Singh and amazing execution by Production Director Tak Po Chu, and with help from our sponsors, we were able to put create a journal that had an overall distinctive design, binding and finishing, and interactive features.

The journal

The 2015 journal was enclosed in a wrap-around case that overlapped to create a crossover of the “RyeTAGA” title. The inside of the right side flap incorporated the table of contents for easy access, while doubling up as a bookmark. Additionally, this design allowed the book to sit flat on any surface to allow easy navigation of the journal. The case was printed four-colour process UV at Mi5 Print and Digital Communications using their signature Pro-Brite inks. The cover of the journal was then printed using a silver metallic ink on a two-colour Heidelberg Speedmaster at the School of Graphic Communications Management, creating a simple design that contrasted yet complimented that of the inside pages. All inside pages were then digitally printed; notably, the title pages of each chapter were printed on an HP Indigo digital press at Colour Innovations on metallic substrate creating stunning special effects thanks to design done using the Color Logic system. Additionally, the journal had incorporated a braille sample in Chapter 2 as we tried to integrate the contents of the report within the journal. Similar to last year, the journal was enabled with augmented reality that allowed viewers to watch our production video by scanning the case. In addition, by scanning the back of the chapter headings viewers were also prompted to videos that introduced the authors of the featured reports.

The conference

During the conference, we were able to gain a lot of knowledge with regards to a wide variety of topics ranging from workflow and OBAs, to colour and print processes. We were also proud to watch our very own faculty advisor, Martin Habekost, leading two seminars: G7 for Every Print Devive? and Development of a Unique Indicator Label. Highlights were the keynote speakers from KBA, Los Alamos National Lab, and Quad/Graphics, as well as our favourite Israeli from EFI, Udi Arieli.

While in New Mexico, our team also had the chance to explore Albuquerque as some of us visited the Albuquerque Zoo, Albuquerque Aquarium, Old Town of Albuquerque, and we all enjoyed the free vitamin D on the patio of our hotel. Unfortunately the pool wasn’t open for the season.

And then…

On the final night of the conference, attendees are invited to the Honors Awards Reception and Banquet. Shortly after an incredible dinner, RyeTAGA was announced as Attendee’s Choice for our 2015 journal, and we waited patiently while awards were handed to Rochester Institute of Technology and Clemson University for best interactive PDF, technical writing, production quality, and creative design. Lastly, Ryerson University was called to the stage once again to accept the greatest award and grand prize, the Helmut Kipphan Student Publication Award, “the Cup,” for the second year in a row.

The feeling of accomplishment vibrated through our members and it felt so good to be recognized for our hard work and dedication.

We hope our good fortune continues and that we continue to uphold such a great honour. We are very excited for next year’s conference where we hope to take the cup home once again. Like they say, third time’s a charm!

Watch our amazing team and trip in Albuquerque, New Mexico!!


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