Friday, March 25, 2016

68th Annual TAGA Conference at Memphis, Tennessee

...And that’s a wrap!

On March 20th, 2016, GCM’s RyeTAGA team was beyond excited to attend the 68th TAGA Annual Technical Conference in Memphis, Tennessee. The team learned more about the graphic arts industry through keynote sessions and networking periods, where superior industry professors and faculty shared their research and experience.

The team began their conference experience by attending a student brunch with the seven other universities that attended and were competing in the event: Appalachian State University, Ball State University, California Polytechnic State University, Clemson University, Grenoble INP – Pagora, Western Michigan University, and Rochester Institute of Technology. After brunch, the team proudly learned from our own co-president, Diondra Filicetti, as she presented her third year special project in honour of the Harvey Levenson award. Additionally, we learned from Western Michigan’s Michael Joyce as he presented his awarded graduate research paper.

Afterwards, the team attractively set up the journal booth so judges and attendees could judge our journal. This year, the 2016 journal was enclosed in a thermal laminated chrome cased slipcover with RyeTAGA written across the front in 100% CMY UV ink. To complete this, RyeTAGA members journeyed to Global Imaging in Mississauga to collaboratively use their facilities, thanks to general member Logan Nash. The layout and graphics portion was planned and designed by Creative Director, James Lai, which emulated the colour spectrum. All inside pages were printed digitally using GCM’s own Xerox 700. Our Multimedia Director, Natalie Mainville, did an excellent job at incorporating augmented reality assets using the Aurasma application. Overall, we were able to incorporate and create a journal with unique design, production features, binding and finishing applications, and interactive elements.

During the conference, the RyeTAGA team was delighted to learn and listen to GCM’s own Christopher Smyth and Dr. Martin Habekost as they presented their research. Smyth spoke about “PDF/X-4 Today and for Tomorrow” and Habekost discussed “Metallic Ink Measurement Using the M3 Mode”, respectively. Aside from the conference, the RyeTAGA team enjoyed Memphis’ nightlife by visiting Beale Street, restaurants, and Elvis Presley’s house in Graceland.

The final night of the conference was the most nerve-wracking and exhilarating, as RyeTAGA and fellow conference attendees were present at the Honours Awards Reception and Banquet. After a remarkable dinner, teams were awarded in several categories – notably, Rochester Institute of Technology, Appalachian State University and Clemson University won awards in the categories of best interactive PDF, technical writing, production quality, and creative design

Nearing the end, RyeTAGA was announced as the Attendee’s Choice for the 2016 journal with much excitement. It was now finally time for the grand prize – the Helmut Kipphan Student Publication Award – to be announced. All of RyeTAGA’s team members were nervous with butterflies in their stomachs, anticipating the announcement. Finally, TAGA’s president, David Niles, announced that RyeTAGA was the winner of this coveted category. The team was thrilled, as this meant that we were bringing home the Cup for the third year in a row.

It was an amazing feeling to be recognized for all of our hard work and dedication. We are incredibly excited for next year’s TAGA conference, and hope to uphold our stellar reputation. It was fun meeting such talented international students, as well as industry representatives.